Slavery During The Twentieth Century - 993 Words

Jeremy Black has recently stated ‘slavery played a major role in the twentieth century.’ The twentieth century, he argues, witnessed a highpoint in slavery as it rose to a new peak. He defines slavery as being ‘public’ which differs from the ‘conventional account of enslavement, economic exploitation and racism.’ For Black, the conventional account of slavery has been ‘easier to define and confront.’ This dissertation through the work of three authors: Buchi Emecheta, Ayi Kwei Armah and Tayeb Salih aims to act as a corrective to approaches similar to Black’s theory, that slavery has been easily defined, by demonstrating the tension between remembering and forgetting history. The twentieth century narratives trace the history of the Atlantic slave trade through contemporary Africa, reflecting the role of slavery in present day. The works unearth remnants of the past in order to locate African memories in literature and bri ng them forth from the margins of history. Each author originates from different geographical locations in Africa, which allows various forms of slavery to emerge in the narratives, representing slavery as continuing to haunt the African psyche. In tracing transatlantic slave trade literature, Achille Mbembe states, ‘there is, properly speaking no African memory’ presenting the void of African voices in the history of the slave trade. The memories depicted in literature are as Paul Connerton claims ‘remembered by those in power’ demonstrating theShow MoreRelatedThe Compromise Of 1850 And The United States1390 Words   |  6 Pages The Compromise of 1850 was the result of many years of tension regarding the issue of slavery, and the plethora of problems that came with it, such as the admission of slave and free states into the Union, and fugitive slave laws. The Compromise was a package of 5 separate bills passed in the United States in September of 1850, which helped to diffuse a massive conflict that had been brewing for four-years between the pro-slave Southern states and anti-slave Northern states. The Compromise wasRead MoreThe, China, And Post Mao China Essay1453 Words   |  6 PagesThree Times: Republican, China, Socialist, China, and Post-Mao China Introduction The twentieth century was not only transformational but also traumatic for China just like other societies. Notably, the prevalence of warfare in China was high throughout the century. In addition to war, dramatic peacetime economic and social changes characterized the country’s twentieth century. These shifts often resulted from official policies related to redistribution of property, collectivism experiments, andRead MoreEliot s Influences On Literature1013 Words   |  5 PagesFrederick Douglass and T.S. Eliot’s Influences On Literature The nineteenth and twentieth century were pivotal times in the world of literature. Many new elements of writing and style were evolving and authors all over the world were finding ways to present what they felt most passionate about. Some writers opened their readers up to newer ideas by the means of, as Ezra Pound once stated, â€Å"making it new.† Two writers in particular who did a fantastic job of this were Frederick Douglass and T.S.Read MoreLooking For Sanctuary : Mexico s Image Essay1544 Words   |  7 Pageshouse.’† Motley’s story was not unique. African Americans had been settling in Mexico for decades before Motley decided to make the country his home. For instance, Langston Hughes’ father immigrated to Mexico at the beginning of the twentieth century. Hughes, a friend of Motley, stated that his father moved south of the border after racial discrimination hindered his possibilities of making use of his law degree in the United States. Contrary to the U.S., Mexico allowed Hughes Sr. to practiceRead MoreThe True Beauty Of Music1430 Words   |  6 Pagesto share the same message together. In the Caribbean region, they all shared some fundamental experiences; in particular, the history of slavery. Enslaved people suffered extreme punishments, diseases, poverty, and rape. Their identities were stripped away from them and they were treated as a property of the European owners. In the twentieth century, after slavery has been finally eradicated, the aboriginals were weary of discr imination and the horrific living conditions they still suffered post-independenceRead MoreThe End Of The Civil War1228 Words   |  5 PagesAfter the Civil War, the fact that slavery was abolished might seem to be the end of the story; however, the problems derived from the abolishment of slavery had yet to be addressed. During the Reconstruction Era, these problems were reflected on the political, social, and economic aspects. Which played several major roles in shaping America from the late nineteenth into the twentieth centuries.These three aspects, political, social, and economical, affected one another so much that they were inseparableRead MoreSlavery And Its Effects On Slavery Essay1202 Words   |  5 Pages This was the period of post-slavery, early twentieth century, in southern United States where blacks were still treated by whites inhumanly and cruelly, even after the abolition laws of slavery of 1863. They were still named as ‘color’. Nothing much changed in African-American’s lives, though the laws of abolition of slavery were made, because now the slavery system became a way of life. The system was accepted as destiny. So the whites also got license to take disadvantages and started exploitingRead MoreThe Civil War And Reconstruction Period Essay1619 Words   |  7 PagesThe Civil War and Reconstruction period provided African American people with a legal definition of citizenship through three constitutional amendments. Beginning with the 13th Amendment slavery was abolished, then 14th Amendment provided equal protection under the law, and lastly the 15th Amendment allowed all men, including African Americans, the ability to vote. However, the transition f rom enslavement to freedom was a difficult and terrifying one for most black women as they had little or noRead MoreSlavery in the United States Essays1030 Words   |  5 PagesA historian once wrote that the rise of liberty and equality in America was accompanied by slavery. There is truth in that statement to great effect. The rise of America in general was accompanied by slavery and the settlers learned early on that slavery would be an effective way to build a country and create free labor. There was a definite accompaniment of slavery with the rising of liberty and equality in America. In 1787, in Philadelphia at the Constitutional Convention, the structure of governmentRead MoreCivil War : The United States1079 Words   |  5 Pagesreconcile due to these heavy feelings about slavery. Because of that, it was inevitable that the American Civil War would occur. During the Civil War, both sides believed that they were right and had God’s blessing to fight for their causes – emancipation or the right to secede due to slavery. Indeed, it seemed to be that war was the only possible solution during the 1860s. The Oneida Association believed that only through a civil war could the issue of slavery finally be settled. In their circular it

Databases And The Web For An Integrated E Commerce...

INFO 628-– BUSINESS DATABASE SYSTEMS Research on â€Å"Databases and the web† for an integrated E-commerce Environment AGGIE HONOR CODE â€Å"An Aggie does not lie, cheat, or steal or tolerate those who do.† â€Å"On my honor, as an Aggie, I have neither given nor received unauthorized aid on this academic work.† Name:Arunachalam Ramakrishnan UIN: 519009629 1. Introduction: As discussed in my proposal, database plays a crucial role in day-to-day life by acting as a repository for all the transactions that take place in the world of internet. Electronic commerce or E-commerce as it is popularly called is increasingly becoming one of the most popular choices among the public across the globe†¦show more content†¦Some of the most crucial ones are listed below: a. Type of Data: A data could be broadly classified in to three types viz. structured data, unstructured data and semi-structured data. Structured data are those which reside in a fixed field within a record or a file such as customer’s name, address, phone number etc. Unstructured data refers to information that is not organized in a pre-defined manner. Examples of Unstructured model include images, videos, word presentations etc. It is estimated that unstructured data occupies almost 80% of all available data in organizations. Semi-structured data are those that do not have a strict data model. For example, an email contains both structured data such as sender’s name, recipient’s name and subject and also unstructured portion such as attachments and body of the letter. (http://www.webopedia.com/TERM/S/structured_data.html).In an integrated, 3-tier architecture such data are handled by XML as data traverses through various layers via an Enterprise Service Bus (E SB).Thus, choosing a database requires the type of data to be taken in to consideration . b. Data evolution: In large databases, data residing in the tables may change considerably over time .Some popular examples include

Jennie Finch Essay Example For Students

Jennie Finch Essay You play like a girl! used to be one of baseballs classic insults. Not anymore. Softball diva Jennie Finch has made it cool to not only throw like a girl, but to run, field and hit like one, too. Not since Babe Ruth has a player dominated so completely from the pitching rubber and the batters box, and she even gives the Bambino a run for his money in the charisma department. Jennie has also accomplished something Ruth never could: She is showing the boys its okay to be one of the girls. This is her story GROWING UPJennie Finch was born on September 3, 1980, in La Mirada, California. Jennies parents, Doug and Bev, already had two boys, Shane and Landon. Both loved baseball and played competitively, but it wasnt until Jennie took up the game that the family really got serious about it. La Mirada offered organized ball on a year-round basis. Jennie joined her first league, Lil Miss T-Ball, after her fifth birthday. She was one of those kids who excelled at a number of sports, but her greatest love was always for baseball. Bev and Doug soon began channeling this passion almost exclusively into girls softball. Their daughter had good hand-eye coordination and excellent speed. But it was her arm that opened the most eyes. During winter vacation in Iowa one year, she celebrated her first snowfall by packing a snowball and literally heaving it out of sight. Jennies hometown was also close to Dodger Stadium, where the Finches had season tickets on the third-base line. Bev, the baseball nut in the family, listened to Vin Scully on a pair of headphones while she took in the action. As soon as Jennie was old enough, she began accompanying her mom to Chavez Ravine, bleeding Dodger blue and rooting for heroes like Kirk Gibson, whose dramatic homer sparked LA to a World Series title a few weeks after Jennies eighth birthday. Doug did whatever he could to accelerate his daughters progress. He constructed a batting cage in the backyard, and hired a fast-pitch instructor for Jennie. Later, he transformed a small trampoline into a pitch-back she could use on evenings when he worked late. As Jennie improved, her dad immersed himself in softball and became her personal coach. By the time she turned nine, she was playing for a 10-and-under traveling all-star team. Every weekend was spent at a different diamond somewhere in suburban Southern California. The more competitive the environment, the more Jennie thrived. At age 12, she led the California Cruisers to the 12-and-under American Softball Association national title in Chattanooga, Tennessee. By now, Jennies life was focused on softball, though she did have a normal life outside the sport. She liked to shop, try on her moms makeup and hang out with her friends. In school, she was an excellent student. But softball consumed most of her free time. Every summer the sport brought her to a new part of the country for a national tournament. In 1995, Jennies ASA team captured the 14-and-under crown. During the summer of 1996, she rooted for the U.S. softball team as it rolled to Olympic gold in Atlanta. When the squad tour ed the country weeks later, Jennie waited on a long line to get Dot Richardsons autograph. She dreamed of becoming an Olympic champ herself, and swinging a Jennie Finch bat. At La Mirada High School, Jennie made the varsity as a freshman, earned the first of her four letters in the sport, and helped the Matadores to the first of four straight Suburban League titles. During her high school career, she also lettered twice in basketball and in volleyball, but the softball diamond is where she truly distinguished herself. Tall and lean, she was blessed with loads of natural talent and an intense desire to win. As a sophomore, Jennie began amassing an impressive list on honors, being chosen All-Suburban League, All-CIF Division II, and Whittier Daily News All-Area. The following year she was selected league MVP. In the summer of 1997, she spearheaded a team that won the ASA 18-and-under championship. Jennie continued her domination as a senior at La Mirada High. Between practice and games, softball was like a full-time job, and she enjoyed every minute of it. Her schools Female Athlete of the Year, she was named to the Long Beach Press-Telegrams Softball Dream Team and garnered the papers Player of the Year award. Jennie was a great hitter, but no one could touch her as a pitcher. In her four years as a Matadore, she went 50-12, with six perfect games, 13 no-hitters, and a 0.15 ERA. In 445 innings, she fanned 784 hitters. The nations top high school recruit according to Jump Magazine, Jennie had her choice of schools. Nearby UCLA seemed to have the inside track, but she was also interested in the University of Arizona. The coach there, Mike Candrea, had first spotted Jennie when she was 16. He followed her career from that point on, and when it came time for Jennie to commit, she opted for the Wildcats. The schools proud softball traditionwhich included five national titles since 1991was a determining factor. Before Jennie left for Tucson, she competed for USA Softball in the inaugural Junior Superball tournament. Against an international field, the Americans claimed the gold. ON THE RISEJennie made an impact at Arizona in her first year. The Wildcats entered the 1999 season as a legitimate contender for the national title. Candreas team was young and talented. A pair of sophomores, Nicole Giordano and Toni Mascarenas, helped pace the offense. In the pitching rotation, Jennie teamed up with Becky Lemke for a formidable one-two punch. Jennies adjustment to the college game took several starts. In the summer tournaments, she had become accustomed to overwhelming opponents with hard stuff. Experienced Division-I hitters, however, could handle Jennies heater if they knew it was coming, so she had to learn to mix her pitches more effectively. She had a full arsenala left break and right break, a drop and a riserit was now a matter of refining them. By May, Jennie was feeling right at home. Her record stood at 19-6, and she was putting up some of her best performances against tough Pac-10 rivals. When Candreas fab frosh wasnt pitching, he penciled her in at firs t base, where she established herself as one of Arizonas most dangerous hitters. Jennie finished the season as the team leader in doubles (14) and extra-base hits (21). Her seven homers were second best on the squad. Jennie was most impressive on the mound. With 24 victories, she came within one of tying Lemkes freshman record. She saved some of her finest work for the Division-I Softball Championships. In the regional draw, she spun a no-hitter against Southwest Texas State, and followed that gem with a one-hitter versus Kansas and then a two-hitter versus Maryland. She also batted .353 with four doubles, a homer and six RBIs. For her efforts, Jennie was voted NCAA Region 2 Most Outstanding Player. Though Arizona stumbled in the Womens College World Series, Jennies frosh campaign was a huge success. The Veldt EssayJennie Finch, Souvenir Photo Jennies personal life was no less hectic. The more notoriety she gained for her play on the field, the more she wowed people with her beauty and grace off it. When Jennie showed up at the 2002 ESPY Awards in a slinky black dress, she attracted a legion of new fans. Among those was Casey Daigle, a minor-league pitcher for the Arizona Diamondbacks. During the spring, he had accompanied Luis Gonzalez and several other teammates on a trip to watch Jennie pitch. For Daigle, it was love at first sight. He asked her out again and again until she finally relented. The couple became one of the sports worlds hottest items. Jennies rapidly expanding public profile opened new doors for her. In October 2002, This Week in Baseball signed her as the shows first female correspondent. Her segment, Pitch, Hit, and Run with Jennie Finch, debuted in 2003 and matched her each week with a major leaguer to talk about baseball fundamentals. Some in the media criticized the move, citing Jennies lack of broadcasting experience. But as a Communications major at Arizona, she felt confident in her ability to learn on the fly. Something no one bothered to teach Jennie in any of her classes is how substance often takes a backseat to style. For the first time in her life, she was being noticed more for her looks than her softball talent. On the Arizona campus, where softball stars were celebrities, she had been The Man. Now she was The Chick. Indeed, ratings showed that a lot of male fans who had formerly channel surfed during the kids segment on TWIB were now staying tuned, and it wasnt because of the wisdom she was imparting. A devout Christian, Jennie took a while to find peace with this situation. And though she remains uncomfortable with the tradeoff, she never allowed it to impede here transition to television, which was surprisingly smooth. It didnt hurt that her weekly gig included facing big leaguers and embarrassing them with her unhittable stuff. Cincinnatis Sean Casey was the first to get a hit off Jennie, and it was a weak single. In July of 2003, Jennie traveled with the U.S. national team to the Dominican Republic for the Pan American Games. The Americans were heavy favorites, and they showed why by sweeping through their draw for the gold. Along the way, the team got perfect games from Fernandez, Lori Harrigan and Cat Osterman. Over the next year, preparing for the 2004 Olympics consumed almost all of Jennies time. Even when Daigle surprised her with a marriage proposaland she acceptedshe didnt let her concentration waver. That was welcome news to Candrea, Team USAs head coach. When his squad began its Aiming for Athens tour in February, he was concerned that Jennie had been spreading herself too thin. But she quickly dismissed this notion. Over the next five months, she went 15-0, fanning 208 in just over 100 innings. The media and fans cheered her as the darling of the American team. Jennie preferred, however, to simply blend in with her teammates. In the opinion of manyincluding Sports Illustratedthey desrved the Dream Team label in Athens. Jennie, Fernandez, Osterman and Harrigan formed the best rotation in their sports history, and there wasnt a weak bat on the roster. Casey Daigle, 2004 Ultra Insert The Summer Games began for the American women with an easy 7-0 victory over Italy. The contest was especially meaningful because it was the first for Candrea since the death of his wife, Sue, had succumbed to cancer weeks earlier. Jennie and her teammates saluted her by wearing SC on their wristbands. Team USA roared through its next five contestsall shutouts. Against Canada, Jennie pitched a one-hitter, while Fernandez and Crystl Bustos powered the offense with a home run apiece. In the gold medal game, the Americans finally gave up their first run of the tournament, but were never threatened in a 5-1 victory over Australia. SI hailed them as the greatest team of all time.Jennie returned home as a conquering heroine. In Greece, she and her teammates had captured the imagination of athletes and fans alike. The mens basketball team acknowledged them during the Opening Ceremonies, Andy Roddick asked to have his picture taken with them, and their games sold out the Olympic Softball Stadium. U.S. Softball Team,2004 Sports Illustrated Back in the States, Jennies popularity skyrocketed. She appeared on late-night TV with David Letterman and Jimmy Kimmel. Magazines like Glamour and Vanity Fair ran features on her. She couldnt go anywhere without someone asking for her autograph. Jennie became a lot richer, too. She signed endorsement deals with Sprint, Bank of America, Sealy, 24 Hour Fitness Worldwide and Bollenot to mention Mizuno, which created a line of bats, gloves and shoes with her name on them. Jennie also launched a partnership with Octagon, the agency that represents Anna Kournikova. In addition, she committed to play for National Pro Fastpitch, formerly known as the Womens Pro Softball League, which was founded in 1997. She signed with the Chicago Bandits in December of 2004. But most important to Jennie is her standing in her sport. When Dot Richardson retired after the 2000 Olympics, womens softball needed a new queen to assume her thrown. No one ever bargained theyd get someone like Jenniea bona fide superstar whose skills are rivaled only by her beauty and charisma. JENNIE THE PLAYERThere is literally nothing Jennie cant do on a softball field. Shes an excellent hitter, smart baserunner and, of course, an overpowering pitcher. Her instincts are remarkable, too. Her mom and dad can share some of the credit for Jennies talent. Doug helped her develop many of her skills, while Bev passed along her feel for the game. Jennies work ethic and competitive fire are all hers. As a pitcher, Jennie has few peers. She has five pitchesrise-ball, curveball, screwball, drop-ball and changeupand can throw all with great control. Jennie regularly hits 70 mph on the radar gun, which from 46 feet is comparable to a Nolan Ryan fastballwith a lot more movement. One the keys to her success is the ability to deliver her changeup with the same arm speed as her hard stuff. Intimidation is another weapon. Some hitters (including a few big leaguers) are actually scared to stand in the batters box against her. Despite all of her individual press clippings, Jennie has always been a loyal, team-first player. Winning is her only concern on the field and in the dugout, and those she plays with respect her immensely. They also genuinely like her. Jennie can be a talk-it-up leader or a quiet foot soldier who does her job. Her record as a winner speaks for itself.

NPV and IRR an Example by

NPV and IRR In theory, the value of a company is related to its future cash flows. If the cash flows are negative, then the company should be paying the investor to take the company away. Net present value and internal rate of return are two of the most common standard methodology measures in the course of production and inventory. NPV is widely known in reflecting the time value of money, thus, business analysts imply that NPV is rather more efficient are particularly important when dealing with high interest rates although not so much in production and inventory as IRR has the capacity to predict and anticipate the cash flow of the companys finances accurately (Lee, 1997). Need essay sample on "NPV and IRR" topic? We will write a custom essay sample specifically for you Proceed Methodologies like long-run average cost and total cost without discounting following the EOQ model are found to deter research that even the use of an Occams razor concept would be unlikely. Deterministic demands would help analyze a good approximation in production costs thus helping financial analysts foresee areas that require adept decision making skills (Ittelson, 2009)the inclusion of average costs and objective functions. Students Very Often Tell EssayLab support: Who wants to write assignment for me? Professional writers recommend: Things Go Better Paper Writing Service Write A Paper Online Custom Essay Writing Service Best Essay Writing Service Financial managers use IRR and NPV to serve as a goal in their investments. Cost of capital is a very important concept within financial management, because it is the rate of return that must be achieved in order for the price of the stock to remain unchanged. Therefore, the cost of capital is the minimum acceptable rate of return for the company's declining NPV or in cases where costs come before profit. Financiers must know the cost of capital (the minimum required rate of return) in making capital budgeting decisions, helping to establish the optimal capital structure, and in making decisions such as leasing, bond refunding, and working capital management. The cost of capital has been used either as a discount rate under the NPV method or as a hurdle (cutoff) rate under the IRR method. Results achieved with IRR may be wrong investments as compared to NPV curves in evaluating investments (Harris & Raviv, 1991). References Harris, M., & Raviv, A. (1991). The Theory of Capital Structure. The Journal of Finance, 46(1). Ittelson, T. R. (2009). Financial Statements: A Step-by-Step Guide to Understanding and Creating Financial Reports (Revised ed.). New Jersey, USA: Career Press. Lee, M. H. (1997). Valuing Finite-Maturity Investment-Timing Options. Financial Management, 26(2).

Violent Tv Programs Essay Example

Violent Tv Programs Essay violent tv programs have been blamed for causing crime rates to rise in many countries. but many people dont agree that violence is related to TV viewing. Discuss the possible reasons for both opinions. give your opinion as to wether or not violent programs should be taken off the air. It has long been asserted that watching crime on television or playing violent video games contributes to violent behavior. In other words, it is what a person watches that allegedly influences and desensitizes him. Thus he becomes violent. Consider the absurdity of such a thesis! . People who are fascinated and excited by violence and other crimes gravitate to particular types of programs and games and immerse themselves in them, some for hours each day. Their absorption with violence reflects their personality. 2. Millions of people view violence in television programming It is entertainment or news. Thats it! The viewers do not consider for a moment enacting what they see. The same is true with play ing video games. They are solely for recreation. 3. There is such a thing as a copycat crime. A person watches a crime enacted in detail on television and then does the same thing. His decision to do so reflects a mind that has long been fascinated and excited by crime and violence. For every person who might fantasize about, then replicate the crime, millions of people who saw the very same thing reject it, are repulsed by it, and never would be tempted to enact what they watched. Related Articles Massacre for the Media One-Way Trip to Davy Jones Locker Porn For Pedophiles: Sexy Children On Parade Forced to Kill You First Casey Anthony Is Found Not Guilty Of Killing Her Daughter Find a Therapist Search for a mental health professional near you. Critical is not what is on the screen or in the game but what already resides in the mind of the viewer, reader, game player, or listener. A not guilty by reason of television defense failed many years ago in a Florida courtroom. Violent tendencies reside within the personality, whether or not the person watches programming depicting violence. The television program, the movie, or the videogame do not turn him into something alien to his basic personality. We will write a custom essay sample on Violent Tv Programs specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Violent Tv Programs specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Violent Tv Programs specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Finding Forest Land for Sale

Finding Forest Land for Sale Buying your first forested property can quickly turn into a nightmare. You can make the process much easier if you develop a plan using the following tips. Its also a good idea to use available legal and technical professionals as your budget allows. Foresters, lawyers, and accountants will help you ensure that the property is what you really want and that you are legally protected after all transactions are nailed down. Finding a Timber Market Value All you really have to do is find out what the property is worth and how much you are willing to spend to acquire the property. Alas, the devil in these details! Finding a fair market value for land and timber and knowing what you have to pay for the property isnt always easy- and they may not necessarily be the same. Land and permanent property appraisals may be separate from a timber appraisal. Initially, you need to brush up on tree measuring and selling of timber on the property to be appraised. The timber value can, in very few cases, be as much or more than the land value, and so its extremely important that it be assessed. A forestry novice will be quite lost without putting in some minimum study time and should find a forestry professional to determine the approximate value of the timber. Finding a Fair Market Property Value The next step is to put a value on the property and determine the amount you are willing to spend. You first start by verifying that the seller has what he or she says. This means researching bare-land values and performing a  timber analysis to determine volumes and values. Also, you need to explore what costs and revenues you will incur as you manage the property. This includes taxes, timber sales/management expenses, and hazard risks. A land appraiser who is also a forester should be consulted. Putting It All Together The biggest question to ask yourself when buying property is what you can afford to spend on land and trees. There are many formulas that can assist you, but the main questions are the following: What is the competition for your particular property type? Competition,  which equals demand, can influence your final offer,Where is the property situated in terms of access and timber markets and what amenities does the forest offer- including ponds or lakes, hunting, and other forms of real or potential forest recreation potential. Remember the old real estate adage- location, location, location!What is the current price for property in the area? You must know what others are paying for similar types of property. Why the seller is selling is a reasonable question to ask and often influences price.According to expert Mark Bice, RMS Inc., knowing why a seller sells can be beneficial. Various reasons including divorce, estate taxes, and death will encourage a quick and reasonable sale.

Marketing of Service- R Cubed Case Study Essay Example | Topics and Well Written Essays - 2500 words

Marketing of Service- R Cubed Case Study - Essay Example Through internal marketing R Cubed has made promises with its service providers and encouraged them to offer best services to the clients. Human resource strategies provide the best way to the company to show concerns of the company towards employees. Theoretical human resource strategies which increase service quality by people include hiring the right people, developing the people, providing people needed support systems and retaining the best people. The underline belief based on which recruitment strategy of R Cubed was defined was to recruit people who knew what they were doing and had experience to achieve personal and company goals. Senior consultants from the market were hired and to reduce authoritative culture no ‘junior’ positions were defined. Moreover, the people who R Cubed hired to deal with the customers were not the researchers but they were the experienced managers who could better guide the customers by providing them excellent information. Various human resource strategies were introduced at R Cubed to keep the people motivated and to enhance their continuous development. The four months planning cycle was introduced in which all employees used to go off-site for review planning and discussion. Another aim of this strategy was to enhance employee participation and training them. R Cubed also conducted Ops meetings on weekly basis so that all employees could understand the operations of various departments Actually it was the belief of R Cubed’s owners that learning environment and organization structure allow individuals to flexibly set their own pace. Education budget for each employee from support staff to director level equivalent to 10 percent of their gross salary was set. At the same time to achieve company objectives, the education budget was given on â€Å"use it or lose it† basis. Moreover, with the exception of sales staff,